Web 2.0 and Social Networking

What is Web 2.0???

Web 2.0 is a term that you may see loosely used to describe web based applications like Blogs, Wikis, RSS Feeds,  social networking sites (Facebook, Twitter) and video sharing sites like Google Video and YouTube.  From a user perspective Web 2.0 technologies such as AJAX, Flex and Web Services are all about rich interactive almost desktop like interfaces to simplify workflow and share information between systems.  You don't need to understand these applications or technologies but you do need to be aware they exist and there are opportunities for your business in using them properly.

How will PowerSites Help?

All the geek stuff aside, your PowerSites Content Management System is already a Web 2.0 enabled system and as technology progresses your site will remain at the forefront as part of your regular PowerSites product updates. Many of our clients now use Web 2.0 technologies in their site that didn't exist when we first built their PowerSites for them.  These technologies are used in PowerSites not only to add value to your visitors experience but also to minimise the time spent managing your website.  Here's some examples

  • Keep your clients informed "informally" and invite feedback/comments the PowerSites Blog PowerUp
  • Create discussion and online interest groups or user support interaction using our Discussion Forum PowerUp
  • Let your clients subscribe to and follow your news, events, blog posts via PowerSites RSS feeds or you can even create your own custom RSS feed
  • Love them or hate them marketing gurus will tell you to get involved in social networking sites.  PowerSites PowerUps let you publish your latest Twitter Tweats on your site, straight from Twitter and more!
  • Let your visitors share and promote pages on your site using our AddThis PowerUp
  • Integrate your Google Adwords and Google Analytics to track marketing success using our Google PowerUp.

What's Next?

When the boffins start talking Web 3.0 and your competitors are running around getting their sites rebuilt to take advantage of it you can sit back and smile because you'll know that with PowerSites, it'll just happen.